99Xperiment Beer Can

The 99Xperiment West Coast Pilsner is what happens when two worlds collide: the iconic identity of the 99X radio station and the boundary-pushing spirit of  Mutation Brewing. I designed and illustrated the label, bringing that collision to life through a mad scientist character surrounded by the chaos of the experiment. The design also celebrates the hybrid nature of the brew, which blends the drinkability of a Traditional European Pilsner with the hoppy punch of a West Coast IPA. It's a beer that refuses to pick a lane.