Y’ally Jolly Christmas
art direction | graphic design | motion design
Y'ally Jolly Christmas started as a name I wrote on a whiteboard. It became the full brand identity for New Country 101-FIVE's debut country Christmas concert at Gas South Arena — an arena-scale show headlined by Lainey Wilson, Chris Young, Tyler Hubbard, Hailey Whitters, and Cole Swindell. I led art direction and design across every touchpoint: logo, brand guidelines, social assets, event signage, and stage graphics.
Artist Announcement Videos
“Tap to open” Instgram story images that were posted each day prior to the full concert announcement.
Homepage Banner
Social Media Header
Instagram Story
Homepage Banner
Ticketmaster Cover
Concert Recap Video
Compiled and edited by me. Footage courtesy of Gas South Arena and Dallas Dante.