Special Kneads Rebrand

For my Intermediate Graphic Design semester project, I rebranded a bakery in Lawrenceville, GA whose goal is to employ and train special needs adults. This business offers a huge variety of products and flavors, so I represented this through the use of three different shapes and colors in the logo’s components. Additionally, a main focus of the business is on its employees, so I depicted a chef’s hat in the center to represent the humanity behind the business. The offset color fill is also intended to add to the handmade feel of this bakery.