Euphoria 360 Campaign
Working in a team of six classmates, my group developed a 360-degree TV marketing campaign promoting the show Euphoria being picked up by Hulu for the premiere of its second season. My contributions were focused on developing a program-themed Network ID for the switch to Hulu. Watch the full pitch here.
Euphoria x Hulu Network ID
The role of the Network ID is to establish a relationship between Euphoria and its switch to Hulu, and it also allows the viewer to associate the Hulu brand with this popular TV show.
The ID begins with kaleidoscopic and dreamlike effects to represent the characters’ experiences and the drug use within the show. By capturing the mood of Euphoria and putting it in contact with the Hulu brand, we’re able to not only keep viewers interested, but also remind them that Hulu is the network providing this experience.
