OG 97.9 Brand Identity

The OG 97.9 rebrand celebrates Atlanta's iconic urban radio station with a modern, vibrant identity built to connect longtime listeners with a new generation of fans. I led the visual overhaul — pairing bold typography and striking imagery with nostalgic nods to Atlanta hip-hop icons like OutKast, positioning the station as a cultural staple for years to come.

I produced the logo and full brand identity, graphic assets, event signage, and media kit design for the relaunch, working alongside photographer and associate designer Noah Maxwell to capture the energy of the station on the ground.