New Country Close-Up Concert Series
art direction | photography | graphic design | motion design
The concept: take arena-level country artists like Jelly Roll, Megan Moroney, Thomas Rhett, and Kane Brown and put them in The Eastern, an intimate 2,000-cap Atlanta venue, for a show that feels nothing like an arena show. Every night sells out.
I produced the logo, social assets, posters, event signage, stage visuals, and event photography. Each show gets its own visual treatment while staying anchored to the same identity system I built in year one. Four years in, the brand has stayed consistent across multiple artist lineups and more than 8,500 tickets sold.
Objective
Create a campaign that felt personal, exclusive, and emotionally resonant.
Drive early buzz and ticket sales through social, digital, and on-air promotion.
Maintain brand alignment while creating a distinct visual identity for the event.
Logo Design
Artist Announcement Videos
“Tap to reveal” Instgram story images that were posted each day prior to the full concert announcement.
Posters
Event Signage
