New Country Close-Up Concert Series
art direction | photography | graphic design | motion design
New Country Close-Up is a bi-annual concert series held at The Eastern in Atlanta, an intimate venue with a capacity of 2,000. Featuring arena-level artists like Jelly Roll, Megan Moroney, Thomas Rhett, and Kane Brown, every show is a sold-out event. This singer-songwriter-style experience brings fans closer to their favorite artists. Collateral included digital material, printed signage, and event photography.
Objective
Create a campaign that felt personal, exclusive, and emotionally resonant.
Drive early buzz and ticket sales through social, digital, and on-air promotion.
Maintain brand alignment while creating a distinct visual identity for the event.
Logo Design
Artist Announcement Videos
“Tap to reveal” Instgram story images that were posted each day prior to the full concert announcement.
