International Education Week Campaign

Since 1999, Georgia State has celebrated International Education Week by hosting hundreds of events that range from cultural performances, international food and dance, lectures, study abroad panels, a flag parade, and more. It presented a unique design challenge: creating a cohesive visual identity for 29 individual events taking place across six campuses, while allowing each program to maintain its own personality and appeal to different audiences. I developed a campaign system that could scale across 300+ applications while creating a recognizable visual experience throughout the university.